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The Addy Records Blog

House music, DJing & growing as an artist

Straight-talking guides from our London label — demos, releases, gigs and how to use social media properly.

Label

How to Submit a Demo to a House Music Label (and Actually Get Heard)

A practical guide to sending house music demos to record labels: what to send, how to label files, what A&R teams look for and the mistakes that get demos skipped.

14 October 2026 · 6 min read
House Music

A Short History of UK House Music: From Warehouse Raves to Global Sound

How house music arrived in the UK from Chicago, and how acid house, garage and London's club scene shaped the sound heard in clubs worldwide today.

10 October 2026 · 7 min read
House Music

Deep House vs Tech House: What's the Difference?

Deep house and tech house explained: tempo, groove, sound design and mood — plus tips for producers deciding which direction their track belongs in.

6 October 2026 · 5 min read
Social Media

Instagram for DJs and Producers: A Strategy That Actually Works

How DJs and music producers can use Instagram properly: content pillars, Reels, posting rhythm, captions and the habits that grow a real audience.

2 October 2026 · 7 min read
Social Media

TikTok for Musicians: How to Turn Short Clips into Real Fans

A guide to TikTok for house music artists and DJs: video ideas, sounds, hooks, posting habits and how to move viewers onto streaming platforms.

28 September 2026 · 6 min read
Social Media

10 Social Media Mistakes Artists Make (and How to Fix Them)

Common social media mistakes DJs and music artists make — from buying followers to only posting gig flyers — and simple fixes to grow a genuine audience.

24 September 2026 · 6 min read
Industry

How to Grow on Spotify as an Independent House Artist

Practical steps for independent artists to grow on Spotify: Spotify for Artists, playlist pitching, release timing, pre-saves and building listener loyalty.

20 September 2026 · 6 min read
Industry

What Does an Independent Record Label Actually Do?

What independent record labels do for artists in 2026: A&R, release planning, distribution, promotion, artwork and how label deals typically work.

16 September 2026 · 6 min read
DJing

How to Get DJ Gigs in London: A Starter Guide

How new DJs can land gigs in London: building a mix portfolio, approaching promoters, starting your own nights and growing a reputation in the scene.

12 September 2026 · 6 min read
DJing

How to Build a DJ Press Kit (EPK) Promoters Will Read

What to include in a DJ or artist electronic press kit (EPK): bio, photos, mixes, tech rider and contact details — plus tips to make bookings easy.

8 September 2026 · 5 min read
Industry

The Music Release Checklist: 8 Weeks from Finished Track to Release Day

A week-by-week checklist for releasing house music: mastering, artwork, distribution, pitching, pre-saves and social media promotion before release day.

4 September 2026 · 6 min read
House Music

Mixing Tips for House Music: Getting the Kick and Bass Right

Mixing tips for house music producers: balancing kick and bass, sidechain, clean low end, headroom and reference tracks for club-ready mixdowns.

30 August 2026 · 6 min read